Five brands, five blank pages.

Overview A nail artist whose clients arrive almost entirely from a phone, mid-scroll.

Problem Nearly every client finds her on a phone, so anything designed desktop first would have been backwards. She needed the work to land in the first second.

Solution Built mobile first in a dark, glossy register that matches the work itself, with the lookbook as the centrepiece and the service menu answering the questions first.

Overview A gift business where every order is tied to a date that cannot move.

Problem Gift orders are tied to a date, and a reply that comes too late is a sale that never happens. Details arrived scattered across a dozen messages.

Solution An editorial storefront with a guided order request that collects the date and the details in one pass and ends in a prefilled text, ready to send.

Overview A one-chair lash studio where every booking, price question and deposit ran through Instagram messages.

Problem The same questions came in every day, and an appointment was only ever half-confirmed until a deposit turned up separately. A no-show cost a whole slot.

Solution Booking handled on the site itself, with the full price list, the studio policies and the deposit step in one place, so an appointment is confirmed rather than negotiated.